Barbara Batshalom Executive Director at Sustainable Performance Institute  Boston, MA

Barbra Batshalom
Executive Director at Sustainable Performance Institute
Boston, MA

Steve Gabbert and Barbra Batshalom

The future of our planet and the future of our profession depend on our ability to thrive in systems, to co-create in collaboration and to achieve levels of synergy that transform our impact. The 2030 Challenge, Living Buildings, Net Zero and LEED all define building performance targets for the industry. Yet, a critical gap remains between rising performance goals and the organizational capability to consistently achieve them.

But how can we transform our firms from “random acts of sustainability” to consistent, high quality capability and avoid the pitfalls of “green on-demand”?

During the Greenbuild Session Galvanizing Transformation: An Internal Revolution (C11) we will cover our proven methodology to help firms make that shift and realize bottom line benefits at the same time.  From what we’ve developed, we have seen improvements happen within 3 months that significantly impact performance.  Firms typically lack “SMART” goals, don’t implement change management strategies and haven’t truly looked at project delivery methodologies. Those things don’t cost money but transform practice. It’s not enough to have the “what” (the targets – such as LEED, 2030) we need to have the “how” and help firms change the way they do business in order to secure our future (and provide better value to clients).

Both presenters have gained their knowledge on the subject from what they’ve learned in their own professions.  Steve developed and implemented strategic sustainability initiatives at his firm, Snyder Langston, a southern California based, 55 year old, construction company.  According to Steve “Over the course of the last decade, our sustainability program has shown tremendous growth to include achieving Green Firm Certiciation from the Sustainable Performance Institute in 2013 as well as achieving Urban Land Institute’s 2014 Best of the Best in Sustainability Award for Organizational Leadership.”

Steve Gabbert Director of Sustainability at Snyder Langston  Irvine, CA

Steve Gabbert
Director of Sustainability at Snyder Langston
Irvine, CA

Barbara said “After 12 years in mainstream architectural practice, I’ve spent 16 years working with A/E/C firms of all sizes (and property owners) to help them institutionalize sustainability and develop comprehensive implementation programs to achieve their goals (AIA 2030 or other). I also led the development of the industry’s only framework that defines what makes a firm “green” which was adopted by the federal government in 2012.”

We are in a global environmental crisis and the building industry has the influence and power to radically shift impacts. “Business as usual” will not yield different outcomes, in order to build for the future, we need to get real about aligning firm culture, processes and project delivery with the performance goals that are necessary.

Our session harnesses the unquestionable uplifting energy from Greenbuild and will provide each attendee with their own actionable roadmap to furthering their organization’s sustainability efforts.

We have proven framework and methodology to help them accelerate and streamline their efforts to become a green (or greener) firm. We have experience working with hundreds of firms of all scales and can share lessons learned and success stories so that participants can take advantage of the collective wisdom of industry leaders, take home those lessons and make authentic and meaningful changes to how they do business right away. We can help them move from “random acts” of sustainability to measurable success and consistent capability. If you are “leading from the middle” and trying to advocate for change within your firm, or you are a sustainability director or firm leader and want to raise the bar – If business development and stewardship are important and you know your firm can “up” its game – this is the one session you don’t want to miss!

Bill Worthen, Founding Principal with Urban Fabrik, Inc and Greenbuild Program Work Group member says “I know the speakers well and this is a session that starts to discuss the day to day reality of the business of collaboration.  We have to focus much of the green building on doing more with less, not thinking differently about design.”

Undoubtedly again this year, Greenbuild attendees will leave New Orleans inspired and with a renewed commitment to fulfill the vision of a sustainable built environment for all within the next generation.


Other presenters for this session include:

Rand Ekman

Director of Sustainability at Cannon Design

Chicago, IL


Lynn Simon

Senior Vice President at Thornton Tomasettii, Inc.

San Francisco, CA



Register Today!

Register Today!

The countdown is on – USGBC Greenbuild Volunteer registration ends FRIDAY, October 10

Are you a minimum of 18 years of age and full time student OR a young professional age 25 and under? Would you like to attend Greenbuild…for free? Have we got an opportunity just for you! The USGBC is looking for a few good people to become Greenbuild Volunteers.

What do you have to do? You must volunteer a minimum of eight hours, which do not need to be served consecutively.

Volunteer opportunities are available for:

  • Bag stuffing
  • Speaker liaisons
  • Tours
  • Recycle stations
  • And many more

In exchange for your time as a USGBC Greenbuild Volunteer, you will receive free admission to the conference, which will provide exciting educational opportunities on the latest in the green building movement, and amazing networking opportunities for students and professionals. This includes access to the opening keynote, exhibit hall, education sessions, conference bag, credentials, celebration with Alabama Shakes, and the show program.

What you need at check in:

When you check-in onsite at the USGBC Volunteer room, a fall 2014 schedule or a photo ID will be necessary depending on which qualification the volunteer is participating under. (Full time student is 12 credits undergraduate, and nine credit graduate.)

To get the latest information on USGBC Volunteer updates or to connect with other volunteers, join us on the USGBC Greenbuild Volunteer Facebook page.


Important Information:

  • Available dates for volunteers

Shifts available October 17-25, 2014

  • Orientation

October 9, 1-2pm EST


Other fun opportunities for volunteers at Greenbuild

Go ahead – register to become a USGBC Volunteer today!