Jenny Rushmore is Director of Responsible Travel with Trip Advisor, the world’s largest travel website. She also runs two sewing blogs with over 50,000 readers a month!

Presenter, Jenny Rushmore, is Director of Responsible Travel with Trip Advisor, the world’s largest travel website. She also runs two sewing blogs with over 50,000 readers a month!

Jenny Rushmore

Sustainability is increasingly important to organizations, stakeholders and the public, and expectations are rising. Companies need to be able to talk about what they’re doing to meet their environmental responsibilities in a way that’s compelling and meaningful.

Setting up the TripAdvisor GreenLeaders program, the largest green hotel program in the world, has allowed me to hear and learn about the depth and breadth of green practices currently being implemented by hotels around the world who are excited to share their ideas – from hotels that are trying to help with colony collapse disorder by having beehives on the roof, to those that grow all their own food on site.

During Tools & Tips to Tell Your Story (A11) we will discuss how organizations can promote their sustainability practices to stakeholders and the public, building both their business and reputation. This session will include leaders in sustainability marketing from multiple industries, and will offer you useful information on how to make practical improvements to your organization.

According to Grace Carlson, President of Carlson Studio Marketing and Greenbuild Program Working Group Member, “Greenbuild attendees should attend this session because we all need to be telling the story of the value of sustainability more effectively – not just marketing professionals. Inspiring and reaching your most qualified prospects is essential to making the business case for green in the first place.”

Other presenters for this dynamic session include:

Taryn M. Holowka, LEED AP – VP, Marketing & Communications, U.S. Green Building Council

Ron Reeves, Jr. – Public Relations & Social Strategist, Herman Miller, Inc.

Katie Weeks, LEED Green Associate – Director of Communications, Institute for Market Transformation

Learn more about the great education offered at this year’s Greenbuild in New Orleans.

Exhibit at Greenbuild

Exhibit at Greenbuild

For the last seven years, my company, Bradley Corporation has been a loyal exhibitor at the Greenbuild International Conference and Expo.

Greenbuild is the best expo because it provides a platform for Bradley to showcase our water conservation products among the industry’s newest manufacturing innovations, recycled materials, and award-winning product designs.

Greenbuild attendees are awesome. They are highly engaged in the sustainable building industry, and they are well informed. So for us, Greenbuild is a fantastic way to get in front of the people that believe in green and sustainable building and show them that Bradley has the products they need for their next project.

This year we are expecting that Greenbuild will convene 23,000 attendees and 750 exhibitors. It goes without saying that the Greenbuild Expo provides unlimited opportunities to find new business leads and showcase innovative products.

Are you interested in exhibiting? Learn more.

[author] [author_image timthumb=’on’]http://www.usgbc.org/sites/default/files/imagecache/fixed_125-125/profile/person/738335/RSnow.jpg[/author_image] [author_info]Ryan P. Snow / US Green Building Council / Washington, DC[/author_info] [/author]

Are you a student, emerging professional, faith leader, community developer or non-traditional professional?

If so, we invite you to apply for a Greenbuild scholarship to attend Greenbuild 2014 from Oct. 22-24 in New Orleans, LA.

Apply by Aug. 4, 2014, at 9 am ET.

[button link=”https://usgbc.wufoo.com/forms/greenbuild-2014-scholarship-application/” newwindow=”yes”] APPLY TODAY[/button]

Scholarships are competitive, and preference is given to those with a demonstrated need who represent under-served people and communities. They also allow us to invest in individuals who share our vision and want to be champions for the movement.

Three types of scholarships are available:

  1. Full-ride Greenbuild Scholarship: Full conference registration, travel stipend, three hotel nights, and one year subscription to Education @USGBC
  2. Greenbuild, Affordable Homes, Sustainable Communities Summit Scholarship: Summit registration, Greenbuild full conference registration, and one year subscription to Education @USGBC
  3. Affordable Homes, Sustainable Communities Summit Scholarship: Summit registration and one year subscription to Education @USGBC

At Greenbuild 2013, the green building community came together to participate in 200 educational sessions, build a city of 700 booths in the expo hall, and dance to the likes of Bon Jovi. All of this networking, learning, and celebrating resulted in 115,875 pounds of trash, 3,559 gallons of fuel used for shuttles, and 26,655 square feet of signage. It also led to 4,592 pounds of food donated locally, engagement with 25 hotels on sustainability practices and one new adventure playground for Philadelphia’s youth.

As the premier gathering of green building professionals, Greenbuild is committed to managing and measuring these impacts of our annual convention. The Greenbuild 2013 Sustainability Report details our key performance metrics, progress against seven objectives, and features eight case studies on unique processes from exhibitor engagement to an integrated sourcing process. We hope this report will provide the industry with an instructive case study, enabling others to learn from both our best practices and challenges.

Since 2002, Greenbuild’s robust sustainability program has integrated the green building principles discussed in education sessions and expo halls into our conference operations. In turn, Greenbuild attendees have come to expect composting, green hotel practices, and carbon offsets as standard fare. The Sustainability Report, an annual report,  describes the practices used in 2013 to create a conference that uses fewer resources, creates healthy spaces and positively affects the community – like any green building.

Our sustainability successes in 2013 include:

  • Helping the LEED-Certified Pennsylvania Convention Center quintuple its waste diversion from landfill rate to 67% the week of Greenbuild. This accomplishment was due to six months of work by a cross-organizational waste planning team, the purchase of 500 new waste bins, composting throughout the Center for the first time and the critical contributions of hundreds of recycling volunteers.
  • Our first daylit special set room using natural light. We know that daylight and views are important. As part of our special sets program, we introduced a room  with natural light to our educational offerings, bringing daylight and expansive views of Philadelphia into eight Greenbuild sessions.
  • Working with the Delaware Valley Green Building Council to engage, educate and support the Philadelphia hospitality community in compliance with new energy and water benchmarking and reporting regulations in Philadelphia..
  • A partnership with the Delaware Valley Green Building Council, Smith Memorial Playground and Public Workshop on the 2013 Greenbuild Legacy Project to create a youth-built “Adventure Playground” at Smith’s historic facility in East Fairmount Park.

We are grateful to our vendors, partners, host committee volunteers, student volunteers, attendees, exhibitors, and the Pennsylvania Convention Center for their partnership in creating one of the country’s greenest tradeshows.

Download the report and let us know what you think.