Atlanta has been called “a dark horse of sustainability.” A mere three years ago it was selected from among 1,000 submissions to be part of the Rockefeller Foundation’s 100 Resilient Cities initiative. In 2018 alone, more than 11 million gross square feet of space achieved LEED certification in the state of Georgia. Now, Atlanta not only has its own strategy for sustainability but has been chosen as the 2019 site for Greenbuild International Conference & Expo 2019.

Atlanta’s  goal of powering the city with 100 percent clean energy by 2035 is ambitious, and the businesses and developers in the city (which is expected to grow from 6M to 8M people by 2040) are up for the challenge. To help that effort along, more than 10K sustainability professionals will be converging in the city this fall at Greenbuild 2019 to share ideas, inspiration, and new solutions.

 

Here’s what you can expect to find in Atlanta in November:

It Begins at the Airport

More than 103 million people pass through the airport each year. From its own solar production facility to LED runway lights to its Sustainable Food Court Initiative, Hartsfield-Jackson Atlanta International Airport(R) is soaring in its efforts to maintain a more sustainable environment. Among the first international airports to engage in an initiative like this, it uses specialized software to manage utility performance for all its assets.

It was, in fact, the first airport in the world to earn pre-certification under the LEED for Communities program, which tracks energy, water, waste, transportation, and the human experience, including education, prosperity, equability, and health and safety. As we noted in the first part of the series, health (both individual and community) is playing a bigger role in the definition of sustainability — this year and beyond.

Welcome to One of the Greenest Cities in America

Atlanta is now in its fifth year of the Better Buildings Challenge, and is reporting impressive results — both in terms of progress in energy-efficiency and the economic health of its population.

Fast Green Fact: Atlanta is in the top 20 in the Locavore Index for its commitment to healthy food.

The Atlanta Mayor’s office has outlined nine key projects as part of the city’s ongoing sustainability commitment. The Office of Resilience commits that “through action-oriented policies, Atlanta continues to update its city infrastructure to align with these values and become a region that works for its residents, as well as a model for cities globally.”

Atlanta is home to many corporate headquarters. Home Depot, one of Greenbuild’s sponsors, has made a company-wide commitment to sustainability. Coca-Cola, Delta Air Lines, Invesco, and Newell Rubbermaid have all also been heralded for their commitment to a better planet.

Part of the national Target Cities program, Atlanta’s Eco-District has made a commitment to educating its midtown community about sustainable living practices. These new models of urban development and certification process are intended to “spark a movement of urbanists committed to using a governance and performance framework for district and neighborhood-scale redevelopment.”

Fast Green Fact: Georgia Tech offers a fully-integrated Serve-Learn-Sustain (SLS)  curriculum and the state’s first Master’s program in Sustainability

Touchdown! Football season has begun, which reminds us of “the most sustainable Super Bowl ever.” Atlanta’s Mercedes Benz Stadium was the first professional sports stadium in the world to earn LEED Platinum Certification, scoring an impressive 88 points. The Green Sports Alliance declared that this Atlanta-based icon and its practices “brings sustainability to the forefront of sports.“  

Fast Green Fact: Serenbe, an experimental green community outside of Atlanta, has been thriving for more than 15 years and is home to 600 residents

The Event

The organizers of Greenbuild made a firm commitment to “walking the talk” when bringing a conference of this magnitude to a new city. The Georgia World Congress Center (GWCC) earned its LEED Gold Certification. This 4 million square foot facility tackled a variety of challenges and has become a model for convention centers nationally. We work closely with the U.S. Green Building Council and its Georgia chapter to engage the local business community in the event, along with national game-changers and leaders.  Last year, 66 percent of event attendees made at least one pledge about their own role in making the Expo itself more sustainable. An impressive 28,000 pledges were made.

Greenbuild organizers set goals for various aspects of conference production — from transportation to and from the convention center, to display production, to the handling of waste and food. Following last year’s event in Chicago, the organizers issued a comprehensive Sustainability Report, measuring every aspect of Greenbuild. Because this annual event is, in effect, its own community, Informa (the organizers) hold themselves to high standards, as if they were a city-within-a-city. The 2018 KPIs will be the stats to beat as we head into 2019.

Atlanta Welcomes You

From a global perspective to local community game-changers, Greenbuild 2019 will give sustainability professionals insights into our industry from a variety of perspectives. You’ll discover why Atlanta is rapidly becoming the epicenter of sustainable innovation in the South.

Greenbuild continues to prioritize sustainability and demonstrate leadership when it comes to greening the conference and events industry. This year’s conference will take place November 20-22 in Atlanta, GA. Registration is now open. Get your tickets here.

George Bandy, Jr., Global Leader for CSR and Sustainability, has a passion for the environment that dates back to his early youth. He was inspired by his grandmother, who “taught the discipline of being in touch with nature.”

Bandy’s inquisitiveness prompted him to study and minor in environmental business as an undergrad.

In the 1980s Bandy met Paul Hawken, environmentalist and author. Bandy was so inspired by the meeting, he went on to immerse himself in The Natural Step and ultimately became the first Sustainability Officer at the University of Texas at Houston, during a time when that position was first emerging.

In the years since then, sustainability in the business world has been trying to “earn its justification.” But he sees a massive shift over that time from evaluation of products and measurement of energy saving to environmental impacts on health and wellness — worker productivity, and the health of people inside spaces — not just building methods and materials. “People are looking more closely at the social impacts of sustainability.”

Bandy also believes that customers — both consumer and business-to-business are demanding more from the people they work with and ask different questions. “Their knowledge level is immense,” he says.

“How you treat your employees and how you engage with communities is as important as the products you make.”

Last year, Bandy was the recipient of the prestigious Leadership Award by the U.S. Green Building Council (USCBC). Mohawk continues to make a significant commitment to the health and wellness of its workers and community.

Communication is also a key part of sustainability, believes Bandy. “Evolving an organization to one that is truly committed, you need to learn to speak multiple languages. If you’re selling to a CFO, for example, you need to connect sustainability to long-term cost savings or the stock price.”

Bandy believes that ultimately we need to make sustainability more relevant and personal to consumers, business decision-makers, and employees. “People will learn better, perform better, and help their company thrive if their environments are healthier.”

Interested in being profiled in our Voices of Greenbuild series? Please contact us!

We are excited to offer our valued Greenbuild social media community a chance to enter to win a free 4-day Greenbuild 2019 conference pass, PLUS a free ticket to Greenbuild Celebration featuring Collective Soul!

Greenbuild is the largest annual event for green building professionals worldwide to learn and source cutting edge solutions to improve resilience, sustainability, and quality of life in our buildings, cities, and communities. It’s where inspiration ignites, relationships cultivate, knowledge transfers and the leaders developing the next generation of standards, policies, and partnerships gather to turn the promise of a higher living standard into a reality for all.

How to Enter:

  • Use hashtag #WhyIGreenbuild in a tweet, Facebook post, Instagram post, or LinkedIn post sharing a 60-second video explaining what green building means to you. For example, share what motivated you to get into the green building or sustainability industry, your mission, or what you hope to see for the future of the industry.
  • Post your video with the hashtag #WhyIGreenbuild. We will watch all of the videos and choose one winner per week leading up to the conference. Winners to announced October 31, 2019 on the Greenbuild social media channels.

Your Prize:

  • 1 4-day Greenbuild International Conference and Expo conference pass and 1 ticket to Greenbuild Celebration! A total value of $1,500.

Contest Rules:

  • The contest is live until Thursday, October 31, 2019.
  • Please mention #WhyIGreenbuild and #Greenbuild19 in your submission. We can only see posts that are tagged!
  • You must follow @Greenbuild on the social media platform that you are posting to in order to be considered.
  • Multiple entries in a single day will not be accepted. Posting duplicate, or near duplicate, updates or links is a violation of the Twitter Rules and jeopardizes search quality.
  • Do not create multiple accounts to post the same submission to the contest more than once. Anyone found to use multiple accounts to enter will be ineligible.
  • You are responsible for any and all travel expenses.
  • Video submissions may be used in Greenbuild marketing.

Watch a short video by our friend Mahesh Ramanujam, CEO of U.S. Greenbuilding Council for some of your own inspiration:

The future of the human race is interlaced with the future of the planet, and the sustainable practices we celebrate and advance at Greenbuild remind us that our success as sustainability advocates, practitioners and professionals is more than a movement, it is a responsibility.

Good luck!

Cheers,

The #Greenbuild19 Team

www.greenbuildexpo.com

As we prepare for Greenbuild International Conference & Expo 2019, we can’t help but reflect on how our industry has changed.

Sustainable building and development has evolved from what was once viewed as a fad to a global imperative, with an impact on health and wellness as well as the economic growth of communities, cities, our country, and ultimately our planet.

Engaging buyers and influencers of green building solutions involves relationship cultivation and trust.

Download our whitepaper to master the strategies behind sustainable design, building, and construction.

Jenny Rushmore is Director of Responsible Travel with Trip Advisor, the world’s largest travel website. She also runs two sewing blogs with over 50,000 readers a month!

Presenter, Jenny Rushmore, is Director of Responsible Travel with Trip Advisor, the world’s largest travel website. She also runs two sewing blogs with over 50,000 readers a month!

Jenny Rushmore

Sustainability is increasingly important to organizations, stakeholders and the public, and expectations are rising. Companies need to be able to talk about what they’re doing to meet their environmental responsibilities in a way that’s compelling and meaningful.

Setting up the TripAdvisor GreenLeaders program, the largest green hotel program in the world, has allowed me to hear and learn about the depth and breadth of green practices currently being implemented by hotels around the world who are excited to share their ideas – from hotels that are trying to help with colony collapse disorder by having beehives on the roof, to those that grow all their own food on site.

During Tools & Tips to Tell Your Story (A11) we will discuss how organizations can promote their sustainability practices to stakeholders and the public, building both their business and reputation. This session will include leaders in sustainability marketing from multiple industries, and will offer you useful information on how to make practical improvements to your organization.

According to Grace Carlson, President of Carlson Studio Marketing and Greenbuild Program Working Group Member, “Greenbuild attendees should attend this session because we all need to be telling the story of the value of sustainability more effectively – not just marketing professionals. Inspiring and reaching your most qualified prospects is essential to making the business case for green in the first place.”

Other presenters for this dynamic session include:

Taryn M. Holowka, LEED AP – VP, Marketing & Communications, U.S. Green Building Council

Ron Reeves, Jr. – Public Relations & Social Strategist, Herman Miller, Inc.

Katie Weeks, LEED Green Associate – Director of Communications, Institute for Market Transformation

Learn more about the great education offered at this year’s Greenbuild in New Orleans.

Exhibit at Greenbuild

Exhibit at Greenbuild

For the last seven years, my company, Bradley Corporation has been a loyal exhibitor at the Greenbuild International Conference and Expo.

Greenbuild is the best expo because it provides a platform for Bradley to showcase our water conservation products among the industry’s newest manufacturing innovations, recycled materials, and award-winning product designs.

Greenbuild attendees are awesome. They are highly engaged in the sustainable building industry, and they are well informed. So for us, Greenbuild is a fantastic way to get in front of the people that believe in green and sustainable building and show them that Bradley has the products they need for their next project.

This year we are expecting that Greenbuild will convene 23,000 attendees and 750 exhibitors. It goes without saying that the Greenbuild Expo provides unlimited opportunities to find new business leads and showcase innovative products.

Are you interested in exhibiting? Learn more.